{"id":22053,"date":"2018-03-23T12:50:09","date_gmt":"2018-03-23T11:50:09","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=22053"},"modified":"2022-08-24T10:59:49","modified_gmt":"2022-08-24T08:59:49","slug":"digital-tech-improve-patient-engagement","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/healthcare-marketing\/digital-tech-improve-patient-engagement\/","title":{"rendered":"How Digital Tech will Improve Patient Engagement"},"content":{"rendered":"

There\u2019s no denying it, physicians<\/span> aren\u2019t exactly known<\/span> as the most technologically advanced profession out there. However, with the latest developments in technology, the paradigm is shifting and HCPs are becoming increasingly present digitally. What\u2019s more, the latest breakthroughs in digital tech are making it easier than ever for physicians to interact with a large number of patients and improve patient engagement. Here are some of the ways in which digital can and will improve the way HCPs engage with patients in the future.<\/span><\/p>\n

Improved health literacy through better digital content<\/b><\/h3>\n

One of the biggest issues plaguing modern medicine is health literacy in patients.<\/span> According to recent research<\/span>, almost half (47%) of all the respondents have limited health literacy. The percentages vary across EU countries (29-62%) but they are problematic across the board.<\/span><\/p>\n

Health literacy in patients is the ability to make rational decisions concerning their health in their everyday lives. As such, it is of vital importance for pharma brands, physicians, and most of all, patients themselves.<\/span><\/p>\n

If patients fail to understand basic medical terms, written instructions by physicians simply won\u2019t work. As a consequence, there are higher hospitalization rates, lower adherence, and poor patient engagement and outcomes.<\/span><\/p>\n

Digital tech can improve health literacy by multitudes by educating patients about their conditions, diagnosis, and treatment. This can be done in a number of ways, with different digital platforms.<\/span><\/p>\n

For example, one of the easiest ways to engage patients is through animated medical videos. With a solution<\/span> such as MedExplainer<\/span><\/a>, you can present your patients with their course of treatment, how their disease affects them, and explain ways to adhere to treatment. Video is much more efficient than text at capturing patients\u2019 attention. What\u2019s more, information from video is much easier to remember than if it\u2019s just on paper or a screen. The best part is that animated medical videos are extremely easy to share, using a website, email, or any other digital platform.<\/span><\/p>\n

That\u2019s not to say that more old-school techniques should be neglected.<\/span> With MedPoster<\/span><\/a>, you can create a medical poster with ease, and explain a disease with gorgeous graphics and easy-to-understand language. You can print out the posters as pamphlets or brochures or hang them up in the office as posters. They don\u2019t have the inherent shareability of video, but they amplify your health literacy efforts and make sure you cover all bases.<\/span><\/p>\n

Easier scheduling = better patient engagement<\/b><\/h3>\n

If you were to ask a random patient about their biggest worries in healthcare today, the vast majority would include scheduling in their list of woes.<\/span> In a US-based study<\/span>, the shortest amount of time before seeing a cardiologist after the schedule was 6 days, and the longest was a whopping 32 days. Data differ across therapeutic areas, and the wait times are even longer for dermatology, for example.<\/span><\/p>\n

As today\u2019s patients aren\u2019t too patient, wait times have to be shorter. Millennials in particular aren\u2019t too keen on picking up the phone for a call. This is where digital tech bridges the gap.<\/span><\/p>\n

In 2016, the number of patients scheduling appointments via digital was 34%, with predictions of rising to 64% in 2019.<\/span> Services such as Zocdoc<\/span> allow patients to easily schedule an appointment online. Their goal is to enable patients to see a physician within three days from scheduling. However, using their service, most patients see their doctor within 24 hours.<\/span><\/p>\n

For those patients who really don\u2019t want to take a trip to the office, there\u2019s some great news. Patients today (and in the future) will be able to reach physicians directly through video chat. Companies such as Doctor on Demand have been working on <\/span>telemedicine<\/span><\/i> for years.<\/span><\/p>\n

It remains to be seen how willing physicians are to accept telemedicine in practice, but it seems like they will have no other choice. A study by IHS Markit suggests that by 2020, there could be approximately 45.6 million virtual consultations. Across the board, the adoption of telemedicine is increasing year after year, to much delight from patients worldwide.<\/span><\/p>\n

It is inevitable that digital tech is making major changes in the healthcare landscape in the years to come. As more and more physicians accept digital as a way to get work done, there are high hopes for patient engagement reaching unsurpassed levels in the future.<\/span><\/p>\n

If you\u2019re interested in reading more posts like these, feel free to subscribe to our blog<\/a>. We\u2019ll bring you the freshest insights, news, and tips on digital marketing once a week.<\/span><\/p>\n

Hand-picked related content<\/h3>\n

4 Elements of Patient Engagement Strategies That Deliver Amazing Results<\/a><\/p>\n

Why Patients don\u2019t fill out their Prescriptions \u2013 a Lesson in Patient Education<\/a><\/p>\n

What Physicians and Pharma Can Do to Improve Patients\u2019 Health Literacy<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

There\u2019s no denying it, physicians aren\u2019t exactly known as the most technologically advanced profession out there. However, with the latest developments in technology, the paradigm is shifting and HCPs are becoming increasingly present digitally. What\u2019s more, the latest breakthroughs in digital tech are making it easier than ever for physicians to interact with a large […]<\/p>\n","protected":false},"author":15,"featured_media":22083,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[69,54],"tags":[1248,1247],"yoast_head":"\nHow Digital Tech will Improve Patient Engagement | BlueNovius<\/title>\n<meta name=\"description\" content=\"With the latest advancements in digital tech, HCPs worldwide can rejoice. 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