{"id":3643,"date":"2016-08-03T17:00:24","date_gmt":"2016-08-03T17:00:24","guid":{"rendered":"http:\/\/www.bluenovius.com\/?p=3643"},"modified":"2023-03-03T12:44:50","modified_gmt":"2023-03-03T11:44:50","slug":"5-steps-for-optimizing-email-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/emailmarketing\/5-steps-for-optimizing-email-marketing-campaigns\/","title":{"rendered":"Email Pharma Marketing: 5 Steps for Optimizing Email Marketing Campaigns"},"content":{"rendered":"\n
\u201cAn email marketing campaign without an optimization strategy is like a misfired <\/em>bullet. It can go anywhere.\u201d<\/em><\/p>\n\n\n\n Sometimes, when your business is doing really well, it\u2019s really hard to understand the need for an optimization strategy.<\/p>\n\n\n\n In fact, when I talk to pharma marketers about optimizing their email marketing campaign, they often defend it with statements, like, \u201cIf it\u2019s working fine, why should we optimize?\u201d, or \u201cIf it\u2019s not broken, why should we fix it?\u201d<\/p>\n\n\n\n It\u2019s great that your business is doing well, but, then, don\u2019t you want to push it to the next level? Don\u2019t you want to grow your market? If you\u2019re not optimizing, you\u2019re simply missing out on more possible converts.<\/p>\n\n\n\n I understand your temptation to resist change when things are going great, but then again I think the only time a business should optimize is when they\u2019re doing well because that\u2019s when it can afford to be wrong<\/em>. That\u2019s when you have far less to lose, and much more to gain.<\/p>\n\n\n\n Optimizing email marketing campaigns would help you in gaining much more user insights and in achieving a higher level of market traction.<\/u><\/p>\n\n\n\n Want to compel physicians to read your emails when they have 20 other emails waiting in their inboxes? Want them to visit your website and check out your offerings, when they have a million other things in their mind?<\/p>\n\n\n\n Email optimization is the answer.<\/p>\n\n\n\n Now, I understand that the term optimization<\/em> may sound like one hell of rocket science, but trust me, it\u2019s far from that.<\/p>\n\n\n\n Email optimization is all about taking a few baby steps in the right direction.<\/p>\n\n\n\n I\u2019m sharing a few strategies for optimizing your email marketing campaigns that would really take your emails to the next level. Trust me. The changes may seem small, but you\u2019ll be amazed to know how far a small change can really go.<\/p>\n\n\n\n1. Subject Line– First impression matters<\/h2>\n\n\n\n