{"id":3659,"date":"2016-09-28T20:00:34","date_gmt":"2016-09-28T20:00:34","guid":{"rendered":"http:\/\/www.bluenovius.com\/?p=3659"},"modified":"2023-03-03T13:21:21","modified_gmt":"2023-03-03T12:21:21","slug":"5-video-marketing-ideas-youve-never-thought","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/videomarketing\/5-video-marketing-ideas-youve-never-thought\/","title":{"rendered":"5 Video Marketing Ideas You&#8217;ve Never Thought of"},"content":{"rendered":"\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u201cThere is one thing stronger than all the armies of the world, and that is an idea whose time has come\u201d- Victor Hugo<\/em><\/p>\n\n\n\n<p>Now, when I talk to pharma marketers about the challenges they face while adapting to video marketing, they often tell me that they find it difficult to start with video marketing because they lack the motivation for finding the right theme.<\/p>\n\n\n\n<p>I agree that coming up with the right ideas for your video marketing campaign is challenging. And that&#8217;s where most pharma marketers stop.<\/p>\n\n\n\n<p>I\u2019m writing this blog post to pull you out of that pit. While I share with you some awesome video marketing ideas.<\/p>\n\n\n\n<p>Although I agree that coming up with an idea requires a creative thought process. Though remember, don&#8217;t obsess over perfection. You will end up losing precious time.<\/p>\n\n\n\n<p>Just pick up the best of all the ideas, and start.<\/p>\n\n\n\n<p>The two golden pieces of advice that I can give you is&#8211; <em>Don\u2019t think. Just do it. <\/em><\/p>\n\n\n\n<p>You\u2019ll surprise yourself.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-1-make-videos-a-part-of-your-edetailing\" style=\"font-size:38px\"><strong>1. Make\u00a0Videos a part of your eDetailing<\/strong><\/h2>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Instead of including presentations and analytics reports, think about how you can integrate videos into your eDetailing campaign.<\/p>\n\n\n\n<p>The concept of eDetailing is here to provide flexibility and convenience. Especially to \u201chard-to-see\u201d healthcare professionals (eg. specialists), so that they can interact with the content of their own will.<br>While presentations are great, independent infographic research has discovered that humans interpret videos 6000x times faster than text or graphics. In fact, 90% of the information sent to the brain is visual.<\/p>\n\n\n\n<p>If you\u2019re not including videos in your eDetailing campaign, you\u2019re simply losing out on a lot of brownie points.<\/p>\n\n\n\n<p>Videos simplify the process of interpreting the information and keep healthcare professionals constantly engaged with your content, allowing you to condense a lot of information and get more points across in less time.<\/p>\n\n\n\n<p>You can integrate videos across all three forms of eDetailing. Tablet\u00a0eDetailing, Self-guided eDetailing, or Portal-based eDetailing.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-2-include-your-sales-reps\" style=\"font-size:38px\"><strong>2. Include Your Sales Reps<\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can leverage their industry knowledge and experience to empower your video marketing campaign.<br>Instead of having an <em>active<\/em> one-to-one interactive session, you can also think of creating a personalized video, where the sales rep explains the product\/service to them.<\/p>\n\n\n\n<p>There are two advantages to this approach:<\/p>\n\n\n\n<ol><li>You save the healthcare professional\u2019s time and provide him the convenience of watching the session at his own will<\/li><li>You can send the video to multiple healthcare professionals, thereby saving time and efforts<\/li><\/ol>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-3-create-case-study-videos\" style=\"font-size:38px\"><strong>3. Create Case-study Videos<\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nothing builds more credibility than real-life scenarios presented with a blend of factual information and rationality.<\/p>\n\n\n\n<p><a href=\"http:\/\/psychclassics.yorku.ca\/Cronbach\/construct.htm\" rel=\"noopener noreferrer\">A psychological study<\/a> has proved the fact that humans are wired toward validation.<\/p>\n\n\n\n<p><em>\u201cIf it worked for someone, it could work for me, too.\u201d<\/em><\/p>\n\n\n\n<p>Case studies videos are a great way to engage your audience because they give valuable insights to healthcare professionals, and allow them to make decisions, that are not based on assumptions, but on factual validations.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-4-shooting-live-events-and-webinars\" style=\"font-size:38px\"><strong>4. Shooting Live events and webinars<\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Since healthcare professionals have a super busy schedule, they do not have time to catch up on ongoing events and webinars.<br>A great way of boosting your video marketing campaign is to shoot the ongoing live events and webinars and share them through email or via your own healthcare portal with healthcare professionals.<br><strong>Pro-tip: <\/strong>Don\u2019t make the mistake of sending a long video to your healthcare professionals. They probably don\u2019t have enough time to watch all of it. Instead, edit the best parts of the speech or event, and compile various snippets to form a short and crisp video. You can even use it as a part of your email marketing campaign.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"h-5-interact-with-your-products-in-real-life\" style=\"font-size:38px\"><strong>5. Interact with Your Products in real life<\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Finally, we\u2019re down to the last gem.<\/p>\n\n\n\n<p>I think this Chinese proverb explains it in the best possible way:<\/p>\n\n\n\n<p><em> The best way to build your brand\u2019s credibility is to showcase your products in action and deliver the outcomes you&#8217;ve promised.<\/em><br>People trust people. They will believe everything you say if they hear it from real people who have tried and experienced your product. Their words&nbsp;speak louder than your marketing tagline or PowerPoint presentation.<\/p>\n\n\n\n<p>It takes some time to come up with creative themes or ideas, and your pace on the adaptability curve might be slower than you had estimated, but stay persistent and you\u2019ll get the hang of it before you even know it.<\/p>\n\n\n\n<p><em>How excited are you about including video marketing in your content strategy? Do you think video marketing will change the way we perceive digital content, or do you think it will take some time to go up the adaptability curve?<\/em><\/p>\n\n\n\n<p>If you want to read more posts like this one, feel free to <a href=\"https:\/\/www.bluenovius.com\/bosko-tnx-for-reading-post-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">subscribe to our blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThere is one thing stronger than all the armies of the world, and that is an idea whose time has come\u201d- Victor Hugo Now, when I talk to pharma marketers about the challenges they face while adapting to video marketing, they often tell me that they find it difficult to start with video marketing because [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7560,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[53],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Video Marketing Ideas You&#039;ve Never Thought of | BlueNovius<\/title>\n<meta name=\"description\" content=\"Break out of the box with these 5 video marketing ideas you&#039;ve never thought of. Our latest blog post shares creative strategies for success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluenovius.com\/videomarketing\/5-video-marketing-ideas-youve-never-thought\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"5 Video Marketing Ideas You&#039;ve Never Thought of | BlueNovius\" \/>\n<meta name=\"twitter:description\" content=\"Break out of the box with these 5 video marketing ideas you&#039;ve never thought of. 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