{"id":5047,"date":"2016-12-30T07:27:47","date_gmt":"2016-12-30T07:27:47","guid":{"rendered":"http:\/\/www.bluenovius.com\/?p=5047"},"modified":"2023-03-10T16:30:38","modified_gmt":"2023-03-10T15:30:38","slug":"pharmaceutical-video-marketing","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/videomarketing\/pharmaceutical-video-marketing\/","title":{"rendered":"4 Easy Steps to Create Attention-Grabbing Pharma Videos"},"content":{"rendered":"\n
2016 was a great year for video marketing. But brace yourself, cause as far as video content is concerned the best is yet to come. According to comprehensive research done by Cisco, the upcoming year will be even bigger for videos as researchers predict that it will account for 69% of all consumer Internet traffic by the end of 2017. So if you haven\u2019t already it\u2019s about time to add videos to your pharmaceutical marketing campaign. The popularity of videos is not surprising when you take into consideration the following facts:<\/p>\n\n\n\n And if you’re still hesitant to use videos as a part of your pharmaceutical marketing<\/em> strategy keep in mind that your competition certainly isn’t. According to studies, 85% of marketers are already using videos as a way of promoting their content. And that includes some of the largest pharmaceutical companies of today. Don’t let yourself fall behind, get into video-making immediately.<\/a><\/p>\n\n\n\n We know that making an educational and engaging video that also happens to be fun is not an easy task. Luckily there are a few strategies that have proven to be crucial in creating a successful pharmaceutical marketing campaign<\/strong> and they are quite easy to implement. Just follow these steps and make sure that your video gets the attention it deserves.<\/p>\n\n\n\n This should go without saying but we figured we’ll say it anyway. Just in case. The first step in making your video great is by adding numerous relevant information to it. You can have the most entertaining video content and best possible distribution but it won’t mean a thing unless your video isn’t relevant to the person that’s watching it. So before you do anything else make sure to sit down and create relevant content full of information that physicians need to know.<\/p>\n\n\n\n Though it’s sometimes hard to choose the important data from the sea of information related to certain drugs and clinical trials there are a few things you can do to make sure the physicians get only the most important info.<\/p>\n\n\n\n For starters, it’s best to focus on key findings of evidence-based studies, product safety, and efficiency information. Also, add treatment guidelines that will help the physicians make better choices and improve their practice. Trustworthy comparative studies and live testimonies from the patients can also make a powerful impact and testify about the effects of a certain medication or a device.<\/p>\n\n\n\n When you create your video content always keep in mind that physicians are people with busy schedules. They don’t have time for fun facts and long introductions. That’s why pharma marketing videos<\/strong> have to be short and right on the point. The length of videos in many ways depends on the topic but it’s always good to keep it as brief and as concise as possible. Otherwise, the physicians will likely click away from it and move on to more pressing matters.<\/p>\n\n\n\n
<\/strong><\/p>\n\n\n\n1. Create relevant content<\/h2>\n\n\n\n
2. Keep it short and to the point<\/h3>\n\n\n\n