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What is the difference between an email and a digest? This is the question that pops up every once in a while. After all, they are both sent periodically and contain similar content. Just like newsletters digests also contain links to the most popular blogs and articles alongside a short description of the content that lies behind the link.<\/p>\n\n\n\n
But digests are far more complex than newsletters and normally packed with bulleted lists. These lists contain links that enable the readers to quickly scan the content and select their favorite stories. Since digests are composed of links<\/strong> that lead the receivers to certain content on the website that makes they are ideal for gathering important feedback about the preferences and the behavior of your audience.<\/p>\n\n\n\nIs a new report published on your website getting more attention than you anticipated? Make sure to issue another one and attract even more visitors.<\/p>\n\n\n\n
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3. Dedicated emails<\/h3>\n\n\n\n<\/div>\n\n\n\n
Dedicated or stand-alone emails<\/strong> are used to promote one and only one piece of content, for instance, one particular blog event or better yet, one offer on your website. The advantage of stand-alone emails is the fact that they are strictly tailored to draw the attention of physicians to one offer. They are short and easy to create, and their impact is easy to measure. You can easily check a variety of metrics including click-through rate, landing page views, and the ROI of that email.<\/p>\n\n\n\n<\/div>\n\n\n\n
4. Lead nurturing emails<\/h3>\n\n\n\n<\/div>\n\n\n\n
Maybe you’ve intrigued your customers with newsletters, digests, and dedicated emails but that doesn’t mean that they are ready to purchase or even meticulously review your offer. Research shows that only 25% of leads are immediately ready to accept the offer they see on the website or in an email. Another 50% will need some nurturing before they make a definite decision.<\/p>\n\n\n\n
And what better way to nurture your leads than by sending them a series of marketing emails<\/em> specially designed with the joint purpose of further intriguing the physicians that have already shown interest in your website? Lead nurturing emails<\/strong> use the info already left by the physicians to offer them information on the topic that already attracted their attention.<\/p>\n\n\n\nBy sending lead nurturing emails you are showing your subscribers that you are aware of their interest. Then you provide them with further materials on the desired topic. It can be an email with new information about the product. A special limited-time discount. Or a special event connected to the offer. Either way, lead nurturing emails<\/strong> are there to further educate your leads and push them down the sales funnel thus creating a high revenue return on a low investment.<\/p>\n\n\n\n<\/div>\n\n\n\n
5. Transactional emails<\/h4>\n\n\n\n<\/div>\n\n\n\n
Transactional emails or triggered emails are a little bit different than the previous types. They are triggered by the reaction of the website visitor. This is an expected email that contains information that the client wishes to see or confirm.<\/p>\n\n\n\n
Transactional emails <\/strong>are messages that recipients want to get. It’s an email you receive when you sign up for a course or apply to download a medical publication. Their purpose is to enable you to confirm the action.<\/p>\n\n\n\nTransactional emails<\/strong> are a fantastic marketing tool. You can use them to push leads further down the funnel by adding promotional content to them.<\/p>\n\n\n\n