{"id":7480,"date":"2017-05-25T00:00:05","date_gmt":"2017-05-25T00:00:05","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=7480"},"modified":"2023-04-11T12:31:28","modified_gmt":"2023-04-11T10:31:28","slug":"medical-explainer-videos-reach-educate-healthcare-professionals","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/videomarketing\/medical-explainer-videos-reach-educate-healthcare-professionals\/","title":{"rendered":"How to Use Medical Explainer Videos to Reach HCPs"},"content":{"rendered":"\n
Are you a pharma marketer? Most importantly, do you bump into too many closed doors these days? I can assure you that you’re not alone.<\/p>\n\n\n\n
No, it’s not your imagination! Physicians are truly becoming increasingly unwilling to get in contact with sales reps. Studies have shown that the percentage of prescribers<\/span> who are easily accessible to pharma sales reps has been constantly dropping every year since 2008 and has fallen to 47 percent in 2016.<\/strong><\/p>\n\n\n\n Nonetheless, sales reps are still sticking to their face-to-face interaction approach. But in an increasingly digital world, that approach simply doesn’t work anymore. When it comes to digital marketing, the healthcare sector is slightly behind the times. It needs to catch up with other industries if it wants to survive.<\/p>\n\n\n\n In the past few years, it has become evident that it’s time for pharma to go digital. And most importantly, to embrace new ways of engaging with physicians. Video marketing might just be what pharma marketers need. With it, it may be possible to fill the ever-expanding gap between them and physicians.<\/p>\n\n\n\n There are several reasons why video marketing is so effective. First of all, videos are positioned at places that physicians visit on a daily basis. One of the biggest advantages of digital marketing is the fact that, just like everyone else, physicians are already online. By opting for a digitally-based marketing strategy, you have the advantage of reaching the physicians where they are already. And by deciding on the video marketing strategy, you’ll be focusing on their preferred method of communication.<\/p>\n\n\n\n Digital video marketing is one of the best ways of reaching and educating physicians. The increase of medical video watching, sharing, and subsequently video marketing in pharma appears to be an unstoppable trend. According to research, videos will account for 69 % of all consumer Internet traffic by the end of the year.<\/p>\n\n\n\n And video reach is already quite substantial. The biggest video-sharing platform YouTube already has over one billion users and 78 % of them watch at least one video every week<\/strong>. In fact, the power of videos is so great that it made YouTube the second largest search engine after Google.<\/p>\n\n\n\n Video content is quite popular with people of any profession, and physicians are not an exception. Physicians spend an average of 180 minutes a week watching various specialized medical videos related to their profession<\/strong>. There’s a good reason for that. Videos can quickly and easily explain the features of a new drug or a clinical trial<\/a> that would take hours to read, or vividly show how a certain new treatment works and its effects on patients.<\/p>\n\n\n\n Between various consultations, appointments, surgeries, and other daily tasks physicians simply don’t have the time for phone calls and meetings with the pharma sales reps. Sometimes they don’t even have the time to read a medical journal or a report as they spend most of their day on their feet.<\/p>\n\n\n\nIs video marketing effective?<\/h2>\n\n\n\n
Reach physicians with medical publication videos<\/h3>\n\n\n\n