{"id":7489,"date":"2017-06-08T00:00:14","date_gmt":"2017-06-08T00:00:14","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=7489"},"modified":"2023-04-13T12:30:55","modified_gmt":"2023-04-13T10:30:55","slug":"linkedin-tools","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/multichannel\/linkedin-tools\/","title":{"rendered":"9 LinkedIn Tools Every Pharma Marketer Should be Using"},"content":{"rendered":"\n
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If you’ve ever wondered which social network is best for getting leads for your healthcare marketing company I’m here to give you a quick and perhaps obvious reply. <\/span>LinkedIn! <\/span><\/a><\/p>\n\n\n\n

Don’t be fooled by the popularity of the platforms such as Facebook, Twitter, and Instagram. LinkedIn is a network that has a much higher conversion rate<\/strong> than its more famous counterparts. While Twitter and Facebook’s conversion rates are normally ranked lower than 1%, LinkedIn has a 2.74% conversion rate. That’s almost 3 times higher than any other network.<\/span><\/p>\n\n\n\n

LinkedIn also has a faster conversion rate than any other social network out there. That’s not surprising after all, considering that LinkedIn has a higher concentration of business-focused people than any other network. So if you want to do business LinkedIn is the place to go.<\/span><\/p>\n\n\n\n

But you can’t just open a LinkedIn account for your\u00a0healthcare marketing company and expect to boost your revenue overnight. Just like any other platform LinkedIn also has an array of tools that pharma marketers should employ if they want to get the most out of it. Here are 9 LinkedIn tools that have proven particularly useful in my extensive pharma marketing practice.<\/span><\/p>\n\n\n\n

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1. LinkedIn Pulse<\/b><\/h2>\n\n\n\n
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LinkedIn’s official blogging platform allows you to publish blogs that can reach an entire network of LinkedIn users. Every time you post something on LinkedIn Pulse, your connections will get a notification about it. This will undoubtedly increase your reach. But the best part of the tool is the analytics that comes with it. For every post published on Pulse, LinkedIn will provide you with the number of views it attracted. It will also give you the data on healthcare professionals who viewed your post including their job title, industry, and traffic source.<\/strong><\/span><\/p>\n\n\n\n

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2. \u00a0Export LinkedIn Connection<\/strong><\/h3>\n\n\n\n
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Your LinkedIn connections are valuable marketing assets full of potential leads and future customers. The\u00a0Export LinkedIn Connection tool lets you keep all your contacts in one place by exporting them into one single Excel sheet. The sheet will gather a bunch of their personal info including their email address, job title, and where they work. You can use the emails from the list to revive your email marketing list and easily send promotional emails to your LinkedIn contacts.<\/span><\/p>\n\n\n\n

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3. SlideShare<\/b><\/h4>\n\n\n\n
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SlideShare is a perfect platform for sharing presentations that attract over 60 million visits each month. People always respond well to visual presentations. And in you make a series of compelling slides you can reach mind-blowing visibility for your pharma brand. But that\u2019s not all! SlideShare also provides you with an array of analytical data that will tell you what’s popular and what’s not.<\/span><\/p>\n\n\n\n

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4. Drum Up<\/b><\/h4>\n\n\n\n
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If you want to keep your HCPs intrigued, you have to be able to deliver fresh and engaging information every day. You can make a series of <\/span>super entertaining and educational videos<\/span><\/a> and blogs. However, if people heard all the content before, it\u2019s highly unlikely that they will want to read it or watch it.<\/span><\/p>\n\n\n\n

That\u2019s where Drum Up comes in. This tool is actually an algorithm that can source the latest news and info about healthcare and the pharmaceutical\u00a0industry based on given keywords. The app also lets you schedule your posts so they can be published while you are away and control your posting schedule based on your Internet account.<\/span><\/p>\n\n\n\n

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5. Company Insider Plugin Generator<\/b><\/h4>\n\n\n\n
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You can use <\/span>Company Insider Plugin Generator<\/span> as a tool to easily add your employee’s profiles to your website. Needless to say, people gravitate towards other people. <\/span><\/p>\n\n\n\n

No one wants to feel as if they are talking to a machine. <\/span>They want to get to know the people behind the brand.<\/p>\n\n\n\n

With this simple plugin, you can add an array of employees to your website with one simple click. This will add a human face to your company that everyone can easily relate to. That should help establish new and strengthen existing bonds with your HCPs.<\/span><\/p>\n\n\n\n

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