{"id":8411,"date":"2017-09-21T10:22:53","date_gmt":"2017-09-21T08:22:53","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=8411"},"modified":"2022-08-24T09:49:02","modified_gmt":"2022-08-24T07:49:02","slug":"pharma-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/multichannel\/pharma-digital-marketing\/","title":{"rendered":"Why Pharma Brands Should Embrace the Digital Ecosystem"},"content":{"rendered":"<p style=\"text-align: justify;\">We live in a digital world. People\u2019s habits and types of communication change drastically in brief time periods, and physicians are not an exception. If pharma marketers want to make it in the digital world, they need to adopt new forms of interaction.<\/p>\n<p style=\"text-align: justify;\">Studies have shown that HCPs are increasingly<strong> turning to digital modes of communication <\/strong>and pharma marketers need to be aware of these preferences.<\/p>\n<p style=\"text-align: justify;\">If you are still sticking to the old approach and sales rep visits, it\u2019s about time to change that and join the digital revolution that\u2019s spreading across pharma like a heatwave.<\/p>\n<p style=\"text-align: justify;\">Not convinced of the power of digital marketing? Then this post is for you. For this post, I&#8217;ve selected<span style=\"font-weight: 400;\">\u00a06 reasons why your pharma brand needs digital marketing and why you have to create a detailed digital marketing campaign ASAP.<\/span><\/p>\n<p>Pay attention!<\/p>\n<h2><b>Patients are more informed than ever<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify;\">According to studies, every <strong>20th search on Google is related to health<\/strong> in one way or the other. Patients research treatment options long before they enter the doctor\u2019s office. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify;\">The patients&#8217; research can affect physicians&#8217; decision-making process big time. That&#8217;s why next time when a patient googles &#8220;<em>back pain<\/em>&#8221; or some other medical problem, make sure they see your pharma brands page in the search results.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Everybody&#8217;s online<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A recent study determined that physicians\u00a0<\/span><span style=\"font-weight: 400;\">spend an average of 5.2 hours using computers<\/span><span style=\"font-weight: 400;\"> every day. A large part of that time is spent looking for medical devices or products online.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">While physicians spend more and more time online, they are less and less likely to take a visit from sales reps. <\/span><span style=\"font-weight: 400;\">By turning your attention to digital marketing, you\u2019ll be reaching HCPs where they already are and avoid the risk of bumping into closed doors.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>The world has become increasingly visual<\/b><\/h2>\n<p style=\"text-align: justify;\">You may have an array of useful data that prove how good your medical product or brand is. You can talk about it all day, but in a highly visualized world, you have to show people something visual if you want to get their attention. With the rise of data visualization tools, pharma marketing becomes less about data and\u00a0more about making data appealing to healthcare professionals. By turning data into <strong>videos, charts, graphs, and infographics you can show numbers in a fun, memorable way.<\/strong><\/p>\n<h2 style=\"text-align: justify;\"><b>Video marketing has the strongest audience appeal<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Video has four times stronger audience appeal than text. Today&#8217;s pharma marketers must <\/span><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">leverage the power of video marketing<\/span><\/a><span style=\"font-weight: 400;\"> if they want to stay ahead in the digital marketing world. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pharma digital marketing companies can use videos on their websites or distribute them via email and other social media platforms. That way they can convey the message about their products in a non-intrusive way.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Mobile is everything<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/one-web-design-trick-all-top-pharma-brands-need-to-know-about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Optimizing for mobile<\/a> is just as important as optimizing for desktop. More than 80% of doctors use smartphones for work. Furthermore, 56% of them rely on tablets for browsing the web.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"> Since doctors are using smartphones to browse the web, every pharma brand should make sure to <\/span><span style=\"font-weight: 400;\">optimize for mobile. That way your content will always remain within the physician&#8217;s reach.<\/span><\/p>\n<h2 style=\"text-align: left;\"><b>Digital increases possibilities for personalization<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">By using online tools that can provide metrics, pharma marketers no longer have to shoot in the dark. They can get an array of user info about their target audience, including their interests, location, age, and gender.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"> That way pharma brands can produce fully personalized marketing campaigns. Sending personalized emails and video content has become a trend among marketers. And the degree of personalization is expected to become even greater in the future.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">These are some of the reasons why physicians are tilting toward digital channels and why pharma marketers have to do the same if they want to survive in the digital world. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With time, face-to-face meetings will be replaced with digital and sales reps will need to know the physicians\u2019 digital profiles before they even try to get in touch. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Yes, the digital age is changing pharma marketing and I\u2019m here to help you adapt to the changes. So before you leave,\u00a0<\/span><a href=\"https:\/\/www.bluenovius.com\/bosko-tnx-for-reading-post-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">sign up here to keep<\/span><\/a><span style=\"font-weight: 400;\"> up with the many ways the digital revolution is transforming pharma.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We live in a digital world. People\u2019s habits and types of communication change drastically in brief time periods, and physicians are not an exception. If pharma marketers want to make it in the digital world, they need to adopt new forms of interaction. Studies have shown that HCPs are increasingly turning to digital modes of [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9523,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[54],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Pharma Brands Should Embrace the Digital Ecosystem | BlueNovius<\/title>\n<meta name=\"description\" content=\"Pharma digital marketing experts around the world are quickly adapting to the rules of the new digitized world. 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