For many pharma marketers, there’s one challenge they keep struggling…
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In the world of pharma, multi-channel marketing (MCM) is one of the most thrown around buzzwords of today. However, as more pharma brands jump into the world of digital every day, they begin to recognize the value of multi-channel. Given that they’re fairly new to this world, some mistakes are...
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As we’ve written extensively before, pharma is hopping aboard the…
Even though pharma has had a bad rap for being old school, things are slowly picking up. More and more pharma brands are going digital and placing increasing focus on their online presence. Research has shown that the number of sales reps is decreasing every year, while bigger budget chunks...
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With overwhelming amounts of patients, a huge burden with administrative systems and a range of new technologies coming up every day, physicians worldwide are struggling to maintain and improve patient care. As it turns out, this is not so easy because the average physician spends 51% of their time in...
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If your pharma brand is having a hard time reaching physicians, you’re not alone. According to latest research, the average physician receives about 6.4 sales rep visits per month, with each visit lasting about 6 minutes. That’s a staggeringly small amount of time to present your medical publication and show...
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There’s no denying it, physicians aren’t exactly known as the most technologically advanced profession out there. However, with the latest developments in technology, the paradigm is shifting and HCPs are becoming increasingly present digitally. What’s more, the latest breakthroughs in digital tech are making it easier than ever for physicians...
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If you've been in pharma marketing as long as I have, you probably know this way better than me. The competition is fierce and getting your message across to physicians and patients is harder than ever. In pharma marketing, your message is constantly put up against your competition. And it's...
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What is the best way to reach HCPs? Digital channels or sales rep visits? These days chances are 50:50 with digital contact expecting to surpass face-to-face conversations in a near future. So it should come as no surprise that there is an intense interest from pharma marketers who are looking...
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Just like every contractor needs an architectural blueprint, and just like every cook needs a recipe every pharma marketer needs a marketing plan. Good marketing plans are there to help pharma marketers anticipate, prepare a build a road map to success. A healthcare marketing plan is a carefully developed strategic...
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