Category

multichannel

Multi-channel Marketing for Pharma

Multi-channel Marketing for Pharma: 9 Tips for Success

By multichannel
In the world of pharma, multi-channel marketing (MCM) is one of the most thrown around buzzwords of today. However, as more pharma brands jump into the world of digital every day, they begin to recognize the value of multi-channel. Given that they’re fairly new to this world, some mistakes are...
Read More
Will Digital Pharma Marketing Replace Sales Reps

Will Digital Pharma Marketing Replace Sales Reps?

By multichannel
Even though pharma has had a bad rap for being old school, things are slowly picking up. More and more pharma brands are going digital and placing increasing focus on their online presence. Research has shown that the number of sales reps is decreasing every year, while bigger budget chunks...
Read More
patient engagement

How Digital Tech will Improve Patient Engagement

By healthcare marketing, multichannel
There’s no denying it, physicians aren’t exactly known as the most technologically advanced profession out there. However, with the latest developments in technology, the paradigm is shifting and HCPs are becoming increasingly present digitally. What’s more, the latest breakthroughs in digital tech are making it easier than ever for physicians...
Read More
visual storytelling pharma

How to Use Visual Storytelling in Pharma

By multichannel
If you've been in pharma marketing as long as I have, you probably know this way better than me. The competition is fierce and getting your message across to physicians and patients is harder than ever. In pharma marketing, your message is constantly put up against your competition. And it's...
Read More
closed loop marketing

How to Win With Closed Loop Marketing in Pharma

By multichannel
What is the best way to reach HCPs? Digital channels or sales rep visits? These days chances are 50:50 with digital contact expecting to surpass face-to-face conversations in a near future. So it should come as no surprise that there is an intense interest from pharma marketers who are looking...
Read More
healthcare marketing

How to Make a Pharma Marketing Plan in 5 simple Steps

By multichannel
Just like every contractor needs an architectural blueprint, and just like every cook needs a recipe every pharma marketer needs a marketing plan. Good marketing plans are there to help pharma marketers anticipate, prepare a build a road map to success. A healthcare marketing plan is a carefully developed strategic...
Read More