Category

multichannel

pharma digital marketing

Why Pharma Brands Should Embrace the Digital Ecosystem

By multichannel
We live in a digital world. People’s habits and types of communications change drastically in brief time periods, and physicians are not an exception. If pharma marketers want to make it in the digital world, they need to adopt new forms of interaction. Studies have shown that HCPs are increasingly...
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healthcare companies

How Pharma Can Stay Ahead in a Digitally Reshaped World

By multichannel
The healthcare industry is changing and it’s taking pharmaceutical marketing down the transformation path with it. Physicians are getting busier every day, and often they don't have the time to meet with pharma sales reps. But it's not all that bad! Studies have shown that doctors still want information about...
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Why You Can’t Do Digital Pharma Marketing on Your Own

By multichannel
“You should only do that one thing you’re best at doing." Humanity benefits enormously from people who just focus on doing the one thing they ought to be doing. I guess that’s the best way to progress in business or life-- collectively or individually. While it’s not difficult to learn...
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questions and insights

5 Questions for Every Pharma Marketer Going Digital

By multichannel
Before asking what digital marketing can do for you, you should ask--  what do you want digital marketing to do for your pharma brand? In fact, figuring out a digital marketing plan comes into the picture only after you put down your brand’s goals and expectations, and formulate a concrete...
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