Pharma Marketing: Digital Channels & Tools To Consider

Pharma Marketing: Digital Channels & Tools To Consider

Pharma Marketing ought to respect regulations and rules imposed not only by the EU but also by its corresponding state members. After all, ethics guide the principles of drug advertising in Europe. Companies must provide truthful and transparent information to the consumer void of any misleading pretences and promises of recovery. So, pharma marketers must consider […]

Generating B2B Qualified Leads in Pharma

Generating B2B Qualified Leads in Pharma

Generating B2B Qualified Leads in Pharma How Content Marketing Helps Scoring More Customers Nowadays, there are high-level growth objectives in play for pharma. Marketers and sales teams share common ground on the importance of qualified lead generation.  It’s important to tell the difference between an MQL and a SQL. A marketing qualified lead (MQL) develops […]

Pharma Email Marketing: Best Practices for 2022

Pharma Email Marketing: Best Practices for 2022

Pharma Email Marketing: Best Practices for 2022 How to score more HCP engagement in your marketing campaigns The pandemic obliged pharma reps to become “digitally present” as opposed to face-to-face. It also pushed HCP to evolve their expectations regarding the interactions with the businesses. All as new digital natives in a hyper-connected atmosphere. This also […]

Going Pro in Life-Science Content Marketing

Going Pro in Life-Science Content

The Right Content for Each Stage of the Buyer’s Journey Science marketers have been slow to adopt the benefits of a content marketing strategy. However, nowadays it’s an essential piece to reach the new digital era audiences.  Nowadays the quality and added value of the content created and shared dictate the effective reach and engagement. […]

Websites’ role in Healthcare

Website's role in healthcare

What role do websites play in the providers’ business strategy? With health concerns increasing massively within the pandemic, patients are in search of more knowledge and resources (i.e. websites,…) to help them with the decision-making and care journey steps. As in-person access got limited, healthcare professionals had to adjust and evolve to remote settings and […]

Consumerism in the Healthcare Industry

Consumerism in the healthcare

Key Factors about Patients Consumerism for Pharma and HCP It’s all about the consumer and customer experience! Nowadays, patients are end-users that look at healthcare as a retail industry. They explore options and resources before choosing providers, products, and treatments. The new healthcare consumers want to get value from the invested money. So, they engage […]

How the Evolution of Digital Opinion Leaders might affect your pharma business

How the Evolution of Digital Opinion Leaders might affect your pharma business

The traditional role of a Key Opinion Leader (KOL) is evermore overlapping with that of a Digital Opinion Leader (DOL). Thanks to the effects of the growing digitalization of every sector worldwide, it’s only natural that a couple of changes in communication took place. But what exactly does it mean for pharma companies? What will […]

4 Changes In Customers’ Buyer’s Journey 

4-Things-Things-That-Changed-

With the increasing launch of new drugs each year, pharma companies must make their customers’ experience as seamless as possible. And that starts with being there at every stage of the customer’s buyer journey.   Each year over 50 drugs reach the market. Intensifying, in that way, competition in the field. This trend has forced companies […]

How to engage successfully with your Healthcare Professionals

How-to-engage-successfully

Healthcare Professionals became digital natives… Now what? Digital interactions between Healthcare Professionals (HCP) and pharma reps were, in some ways, already taking place. But with Covid-19 a total disruption occurred and physicians transformed into digital natives.  Not only did the pandemic oblige to distance and end face-to-face meetings, but also HCP’s expectations have shifted. Especially […]