There are great advantages to showing animated content to potential customers/buyers. Under a healthcare context, medical videos can simplify a variety of complex information for patients. So, what are the main advantages of exhibiting explainer videos in medical practice?
Let’s see the five main benefits you can provide to patients.
Medical videos and their potential for patient education
Video content is a wonderful way to educate audiences, but also engage with them. This is a powerful medium and marketing tool for both online and conventional communication channels. It can also adapt to a wide variety of formats.
Educational videos have been around for a long time. Yet with the increasing use of online platforms, they’ve become more and more popular. They’re also used for science communication, being found in a variety of formats on several social media platforms.
Video as an educational tool has been studied in comparison to other learning models, especially written ones. Nielsen Norman Group stated that many online users on an average web page tend to read, at most, only 28% of the words during a visit. Considering the shortest attention span that people online tend to have, it’s no surprise that video content is successful.
The best part about an explainer video is the fact that it can compress complex information and show it in an animated and engaging sequence. By taking the most important information and showing it to an audience in a new fashion, not only will the viewers pay more attention, but they will also engage more easily with the content at stake.
Even though videos have been used in previous years as good learning tools in schools and faculties, nowadays their used to educate wider audiences. The best part is that specific themed videos can now reach their niche on platforms such as Youtube or Vimeo.
How can video content benefit patients in healthcare?
In the present context in which HCP find themselves under pressure, video content can come off as a great advantage. After all, it’s the type of content that extends the reach of healthcare, reaching clinicians, patients, and physicians alike.
For HCP and pharma companies, one of their main priorities is to provide patients with the care they need. The good news is that there are great advantages to showing patients video content about medical topics. Here are five reasons why this medium can help them in more than one way.
#1: Patients can learn about service demonstrations
Many patients are usually feeling anxious regarding health issues. One of the main reasons for that has to do with the fact that they sometimes don’t quite understand the procedures of healthcare service.
Showing it to them in an animated sequence helps them to understand how a medical practice or treatment undergoes it. Having that knowledge not only informs them but also reduces their anxiety by providing them with knowledge.
#2: You can answer many of their questions with one exhibition
It’s not unusual for patients to have a series of doubts regarding medical practices. After all, in many cases, medicine might not even be their main study or professional area. So it’s normal for them to have some frequently asked questions.
Through a well-organized explainer video, you can help in answering many of the patients’ doubts. We recommend that you take the most common questions that your patients may have and turn them into a sequence. That way you can save time for both the doctor and the patient alike.
#3: Tranquilize anxious patients
In complex health situations, many patients may come into the doctor’s office scared and concerned. After all, they’re about to undergo a process that they’re unsure will work for them or not. There’s also the fact that in some cases they fear for their lives and this increases the fear in their minds.
Fortunately, video content can appeal to both the logical and the emotional side of the viewer. Not only can this content format show the essential information, but it can equally provide several reasons why there’s no need to be scared of a procedure. In some sequences, providing case examples of success can help tranquilize the patient and help to establish an optimistic perspective of the outcomes.
#4: You can show them how to proceed in remote circumstances
In circumstances where patients need to take care of themselves from home, or when the dislocation is an issue, video content can be very helpful. Teaching viewers how to properly take care of, for example, wounds and consider other recovery methods can help them when the doctor or nurse can’t be around. Not only that, but this can also help them remember treatment plans.
#5: You can help them learn more about complex topics
There’s also the educational factor that we’ve previously mentioned. Video has the great advantage of helping people absorb information faster. The language used in the animation can be adapted to generic audiences to make the topic more accessible.
Fun fact: According to Insivia, many viewers can retain 95% of a message when it’s shown on video, compared to 10% when it’s read. Need any more reasons why it’s a great tool for educating patients?
Bonus reason: It can benefit both the patient and HCP in their relationship
There’s an extra detail that we couldn’t let slip regarding this topic of video marketing benefits. The fact that an HCP (or any healthcare-related organization) shows reliable content to a patient, passes the message that they are concerned with their needs and pain points.
Showing a patient well-organized and informative content can help in the transparency factor needed to strengthen the relationship between doctor and patient. It will enforce the patient’s trust in the experience of the HCP and allow the HCP, in turn, to discover other possible needs of the patient.
Using video content to engage with patients is a part of the new normal in healthcare and pharma. MedExplainer’s got your back on this.
Create engaging animated video content, to explain the most complex of medical topics to your patients in 90 seconds or less.