Closed-Loop Marketing 2.0: The Digital Disruption Enhancement
The closed-loop marketing approach uses data-driven actionable insights. On the whole, it’s done by capturing (on an ongoing basis) the healthcare professionals (HCP) and stakeholders’ feedback, behaviours, and preferences and updating the information in real-time. It allows enhancing personalization by looking at the audience’s reaction. And with that, readjusting the communications if needed. All with […]
5 Tips to Optimize Omnichannel Marketing’s Potential
Omnichannel marketing is the new trend in an industry that is embracing the digital shift. Because people are now on most online and offline platforms, it is important to know where and when to target them. The adoption of an Omnichannel marketing strategy can be overwhelming. For the amount of data generated and the different […]
The Challenges of Virtual Interactions: A Guide To Humanity
COVID has brought long-lasting changes to society. As well as to the pharmaceutical industry. Virtual interactions had to take over face-to-face engagements. This brings up challenges but also new opportunities to the field. Only in 2020, virtual meetings make up 65% of interactions between sales reps and HCP (Accenture). Despite the clear benefits, these still […]
Geomarketing: Pharma’s Hidden Secret?
Part of knowing who your customers are is knowing their geographical location. As Pharma marketers gravitate towards a customer-centric approach, it is valuable considering “location”. And use it to identify and define an inclusive marketing strategy. Geomarketing is a successful business process. It is widely used in the retail and restaurant industries. And has proven […]
Mastering Market Segmentation in Pharma
Mastering market segmentation in pharma Best practices to increase reach and engagement In essence pharma marketing targets several kinds of audiences within its market range, including patients, healthcare professionals (HCP), and other decision-makers. So, segmentation is mandatory to better serve both ends. Following specific criteria to aggregate data pointers, pharma marketers can sort the prospects […]
Tips to Ace Your Product Launch
Knowing when and where to target your product is key. Success is the ultimate goal. And the only way to achieve it is if you choose the right marketing strategy to put your brand in the consumer’s mind. The pandemic has had a great impact on the pharmaceutical industry’s paradigm of communication. Forcing, in that […]
3 ways to move patients away from disinformation
The Internet is a host for information. Yet, it is also a place of disinformation, especially on health-related topics. Fake News is a ubiquitous term that sure does ring a bell. And, they are of concern. For society in general, and pharma marketers in particular. These prime by polarizing ideas and extremist positioning. Questioning, in […]
3 Ways To Make Your Virtual Conferences Interactive
Virtual conferences are a growing trend in the pharmaceutical industry, that has gained exponential strength during the pandemic. However, there are challenges they pose to engagement that should be overcome. According to a 2021 Veeva study, virtual conferences are effective in reach and cost. Nonetheless, they stay behind in engagement, when compared to in-person events. […]
4 Tips to Create a Seamless Customer Experience
Creating a seamless customer experience is pivotal to a company’s growth, and its subsequent recognition as a brand of quality and credibility. So, it is important to adapt and continuously improve how one targets its audience. 4 Tips to Create a Seamless Customer Experience With that in mind, here are 4 tips for creating a […]
Why Pharma Needs to Become Customer-Centric Right Away
Top reasons for a customer-centric approach in pharma marketing Covid-19 changed the world and the way people consume information and engage with products. A spotlight was shed over Healthcare, as it became the centre of attention and concern. Life-science data is more accessible. End-users have evolved into well-informed patients with something to say as opinions […]