Key Pharma 2022 Figures


The research-based pharmaceutical industry is entering an exciting new era in medicine development. Much of it is thanks to the advances seen in sciences and technology. So, today we’re looking at the top pharma 2022 key figures!  As research methods evolve, a new digitally disrupted pharmaceutical industry is driven by, and drives, medical progress. The […]

B2B VS. B2C Marketing: The Differences

B2B VS. B2C Marketing: The Differences

B2B and B2C marketing were once 100% different. Yet, now the lines between them are more blurred than ever. Companies have been combining strategies and practices. In fact, it’s a way to get the most effectiveness and success out of their communication efforts. But, for interactions to happen, it’s vital to recognize the differences between […]

Don’t Miss the Top 5 Pharma Marketing Trends

Don’t Miss the Top 5 Pharma Marketing Trends in 2022

We are heading towards a shifting era in communication with content’s digitalization. It’s only natural that pharma brands wouldn’t be immune to this new wave. Of course, some digital marketing trends will be transversal to many sectors. While some will be specific to a few of them. Here are our top 5 predictions when it […]

The Blue Ocean Strategy in the Pharmaceutical Industry

The Blue Ocean strategy in the pharmaceutical industry

The Blue Ocean strategy is a familiar concept for those who work in marketing. This is a term created to reflect upon new market opportunities within a sector. In pharma, the opportunities are expanding with each passing day. There are a variety of fields that this industry is yet to explore.  Today we’re taking a […]

The 7 Main Benefits of Telehealth

The 7 main benefits of Telehealth

Telehealth came into the picture of healthcare as a great alternative for HCP to keep up with the health matters of their patients. Due to the pandemic, new challenges arose for the maintenance of several factors which gave rise to this option as a great alternative. Many factors were at play with the pandemic. There […]

2022 Pharma Tech Trends: What’s New?

2022 Pharma Tech Trends: What’s New?

2022 Pharma Tech Trends: Technology that is shaping the Pharma industry’s growth The pharmaceutical industry was traditionally slow in technology adoption. Nevertheless, it is now undergoing rapid change due to the development of several valuable technologies.  Throughout the past years, there has been massive growth within the Pharma industry that will continue into this year […]