Pharmaceutical Digital Marketing and Social Media – Rules of Engagement
Are pharma and social media two worlds apart? Can pharma companies navigate the world of social with their complex regulations and succeed like their counterparts from other industries? As more pharma companies take the brave leap to digital, the future looks more certain for pharmaceutical digital marketing and social media. Here’s what we can learn […]
4 Things Best Medical Explainer Videos for Pharma have in Common
If you’ve decided to get up to speed with digital marketing by using videos – excellent news. Video is by far the most effective digital marketing strategy for pharma brands wanting to dive deep into multichannel. Explainer videos especially have become increasingly popular as a way to get great results with large numbers of physicians […]
How Physician Videos Influence Clinical Decisions
With pharma companies making a move towards digital, there’s one format that stands out for its ease of use and versatility – physician videos. Companies that want to educate physicians, empower patients a. Here are a few ways that medical videos like PubExplainer can make a change and influence physician decisions. Physician videos have multiple […]
The 5 Most Common Mistakes that Pharmaceutical Marketing Companies Make
In today’s fast-moving market, pharma companies are putting more trust in pharmaceutical marketing companies. With a slow but steady move to digital, it’s necessary to seek a trusted partner on the path to influencing: KOLs; Physicians; and Patients. However, not all pharmaceutical marketing companies are the same. If you place your trust in the wrong […]
Should Pharma Companies Invest in Digital Advertising?
As more and more pharma companies go online and devote budgets to digital marketing, the question of digital advertising for pharma arises. What are the most ideal channels for advertising for pharma, and what tactics can pharma companies use? What is the return on investment and does it make sense financially? Here are our findings. […]
Tips for Successful Product Launch in Pharma
Among the biggest expenses for pharma marketers worldwide, there’s one that really stands out – pharma product launches. When done right, a new product launch can ensure that your product is recognized by KOLs, physicians, and patients and it achieves wild success from the start. Here are some tried and tested ways of improving your […]
Patient Journey and how to use it for Pharma Marketing
Patient centricity is becoming one of the prevalent trends in pharma, and for a good reason. For true closed-loop marketing, it’s necessary to provide solutions that benefit all stakeholders, including pharma brands, physicians, and patients. One of the tools that put patients at the center of attention is a patient journey. So, what exactly is […]
Patient Empowerment: The Keys to Success
There are many challenges facing today’s healthcare, starting from lack of physicians, huge burdens in terms of paperwork, lack of funding, etc. However, if we tip the scales and inquire the patients on what they think the problem is, most will say that none of these issues are critical. For many patients, it is the […]
Essentials of a Digital Pharma Marketing Strategy
Even though many companies have made the move to digital forms of marketing, some still remain worried about making this major transition. While pharma companies are wary of making a larger entrance to digital, the demands are higher than ever. On the one hand, patients are more present than ever online and they are demanding […]
Secrets to Building Pharma Brand Loyalty
With competition among pharma brands being tougher than ever, the fight for physicians’ loyalty has become increasingly fierce. According to a study by Harvard Business Review, increasing retention rates with customers by just 5% reflects an organization’s profits by as much as 95%. In a competitive market, it is imperative for pharma companies to establish […]