Category

healthcare marketing

revive mature pharma brands

This is how to Revive Mature Pharma Brands

By healthcare marketing
As the costs of research and development for pharma increase every year, interest in mature pharma brands is decreasing. As pharma brands get past the 5-year mark, brand marketers see very little value in them. However, there is lots of potential to be harnessed from these brands, and we’ll show...
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patient engagement

How Digital Tech will Improve Patient Engagement

By healthcare marketing, multichannel
There’s no denying it, physicians aren’t exactly known as the most technologically advanced profession out there. However, with the latest developments in technology, the paradigm is shifting and HCPs are becoming increasingly present digitally. What’s more, the latest breakthroughs in digital tech are making it easier than ever for physicians...
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