4 Changes In Customers’ Buyer’s Journey
With the increasing launch of new drugs each year, pharma companies must make their customers’ experience as seamless as possible. And that starts with being there at every stage of the customer’s buyer journey. Each year over 50 drugs reach the market. Intensifying, in that way, competition in the field. This trend has forced companies […]
Video marketing in pharma: 7 reasons why it’s a trend
Yes, video marketing in pharma is a growing trend in 2022. According to many field specialists, this year the popularity of video content will rise. But what will that mean for pharma marketing strategies? Pharma is facing a market affected by the pandemic. There are also a growing number of different drugs and medical products […]
Grappling With Patient’s Attention Deficit? Get them to Listen using this Simple Trick
When you need medical advice, what’s the first place you go? Your doctor or Google? 57% of internet users admitted that they use the Internet to search for health-related information before they even step foot into the doctor’s office. The Internet has suppressed face-to-face communication as the main form of healthcare information gathering. And doctors […]
Explainer Video – the Ultimate Pharma Marketing Solution
Every year, pharma marketers come up with new ways of making an impact and reaching larger physician audiences. Especially in digital pharma marketing, there are constant attempts to find the channel with the highest possible return on investment. There’s recently been a new contender for the crown – explainer video. Today, let’s find out why […]
Medical Videos and their Importance for Patient Engagement
What’s the first thing a patient does when a physician tells them about their new diagnosis? Immediately, they’ll whip up their phone or open up a laptop to go online, researching their disease and the product they were just prescribed. Among the sources found on Google, they’ll find blogs, forums, patient groups, and finally, medical […]
5 Top Video Marketing Tips for Pharma Marketers
Are you a pharma marketer looking to expand your company’s digital portfolio and do something innovative? Perhaps you’re just making a move into digital and wondering about the best channels to increase your share of voice. Ultimately, you may be a pharma marketer who’s already using video but just not getting the results you want. […]
Why Patient Education Videos are Beneficial for Physicians and Pharma
Besides being a place where they sit and anticipate their turn to see a physician, there are multiple uses for waiting rooms. Seeing how patients are mostly idle, they can be presented with a range of content to inform and educate them before they take a step into the office. One of those content types […]
3 Essential Guidelines of Healthcare Video Production
According to research and many digital marketing professionals, video is one of the most effective formats for marketing, which rings true in pharma as well. With an increased interest in video marketing, many pharma marketers want to engage in video, but lack the knowledge, tools, or resources, or generally don’t know where to get started. […]
5 Top Video Marketing Tips for Pharma Marketers
Are you a pharma marketer looking to expand your company’s digital portfolio and do something innovative? Perhaps you’re just making a move into digital and wondering about the best channels to increase your share of voice. Ultimately, you may be a pharma marketer who’s already using video but just not getting the results you want. […]
Top 3 Video Marketing Metrics for Pharma Marketers to Track
If you’re a pharma marketer who just started using video as part of your multichannel strategy, you’re probably thrilled. The video is published and views from physicians have started pouring in from all sides. Your campaign seems to be working great, but there’s only one problem – you don’t know what you are measuring. As […]