Category

videomarketing

5 Best uses for Video in Digital Pharma Marketing

5 Best uses for Video in Digital Pharma Marketing

By videomarketing
When it comes to impact, video is the format with the highest performance in the years to come. In fact, one third of all activity online is spent watching video. This makes it an incredible format for advertising – which is why 87% of marketers use it in their marketing...
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medical animation

Is Medical Animation the Future of HCP Education?

By videomarketing
Educating physicians about your product or a device is number one demand for pharma brands. Physician education is the main way pharma marketers can influence physician's opinion about the best product or medical device for their patient needs. For decades, pharma brands relied on sales reps to convey their message....
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marketing in healthcare

6 Tips for Using Video Marketing in Healthcare

By videomarketing
In a recent study, 45% of physicians stated that they prefer videos to other mediums such as emails, websites and face-to-face tablets. It's not surprising then that an increasing number of pharma brands are turning to video to reach physicians. Using video marketing in healthcare has many advantages. Better Google rankings, more...
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4 Tips to Develop a Perfect Patient Education Video

By videomarketing
Educating patients on medical conditions and procedures is number one demand for both physicians and pharma brands. And explaining a complex medical condition to an average patient is never an easy task. Patients are not familiar with medical terms. They are stressed out and scared. A scientific study showed that...
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