8 Amazing Video Marketing Stats for Pharma Marketers
As digital marketing trends in pharma continue to evolve, medical explainer videos are coming up as the number one content format for pharma marketers. However, as it’s still fairly new, there’s still lots of doubts and misconceptions about how and where to use video for pharma marketing. Today we have some of the most amazing […]
3 Ways to Promote your Medical Videos to Physicians
So, you’ve decided to try out video marketing for your pharma company – great news. However, now that you have a finished video, what exactly do you do with it? Medical videos without physicians viewing them are like a hotel with no guests – there’s no purpose. Once you have a great medical video, you […]
6 Reasons Why Explainer Videos are the Best Pharma Marketing Resource
As pharma marketers enter the world of digital marketing, they have a range of tools at their disposal. From content marketing, webinars, landing pages, and various conversion tools, it’s very difficult to decide on the right marketing channel to maximize physician engagement and get tangible results. Among the many outlets available at the moment, video […]
Tips for Creating a Medical Explainer video that Physicians Love
Pharma is delving deep into digital marketing and exploring various types of content that works with all stakeholders. Video is currently the hottest content marketing format, for a whole variety of reasons. It’s short, engaging, easy to share and it’s the easiest for tracking ROI of all content formats. Explainer videos have been wildly successful […]
4 Reasons to Add Video to your Pharma Content Marketing
As pharma marketers slowly get their foot through the doors of digital marketing, they begin testing out new methods and platforms for marketing. One of these is video, which is increasing in popularity with pharma marketers with each passing day. Should you add video as part of your pharma company’s content marketing strategy? Let’s dive […]
How to Calculate the ROI of Video Marketing for Pharma
As more and more pharma companies are making the move towards digital marketing, video is one of the most enticing options out there. As the average adult in US now spends more than 100 minutes per day on video (with tendencies for growing), it’s clear that video is getting bigger by the day. However, besides […]
Capture Physicians’ Attention by Using Video in Email Marketing
Did you know that email is one of the top three preferred channels of communication for physicians? At the same time, 85% of HCPs take action after watching a medical professional video. It’s clear that video and email are a match made in heaven to get physicians to open pharma emails and actually take action. […]
How to do Successful Video Marketing for Pharma
A picture is worth a thousand words. According to a study by Forrester Research, a video is worth about 1.8 million words. A fact like that is hard to ignore, which is why marketers from many industries have been using video for years now – including video marketing for pharma. The boldest of pharma marketers […]
7 Reasons Why Video is the Future of Digital Pharma Marketing
If you’re just entering the world of digital pharma marketing, you may be wondering which direction to take first. There’s a myriad of options, from paid advertising, content marketing, SEO, multichannel… It’s only reasonable if you’re feeling overwhelmed. In our experience as a digital pharma marketing company, video is one of the top contenders for […]
5 Best Uses for Video in Digital Pharma Marketing
When it comes to impact, video is the format with the highest performance in the years to come. In fact, one-third of all activity online is spent watching videos. This makes it an incredible format for advertising – which is why 87% of marketers use it in their marketing strategies. What’s more, 51% of marketers […]