Video is one of the hottest new trends in pharma online marketing with a propensity to grow. Researchers predict that video content will account for 69% of all consumer Internet traffic by the end of 2017. So if you want to get those leads for your pharma brand better make sure to develop a kick-ass video marketing strategy ASAP.
Video marketing can be hard work. Choosing the right platform to host your pharmaceutical marketing video can sometimes be the most challenging part of the process. For a successful online marketing campaign, you will need a platform with an outstanding reach, plenty of room for customization and detailed analytics. Luckily, nowadays there’s quite a few excellent video hosting platforms out there, and in this blog, I will tell you about my favorites.
Here are 13 video hosting platforms that can empower your pharma business and drive visitors to your site.
With 100 hours of video uploaded every minute, YouTube is without a doubt the most popular video hosting platform out there. And it’s completely free. The site that encourages users to upload, view and share clips, videos, movies and so on, is trusted by over one billion people around the world.
With its high-quality content and accessibility, Vimeo has managed to give Youtube a run for its money. Vimeo established itself as the perfect platform for private and professional videos alike. It offers its users two types of accounts- regular and business. Do keep in mind however that you will need to pay for the business version of the softer. Vimeo pro account costs €14/month but premium membership comes with its perks, however. For your money, you will be able to use HD video, customize your video player and gain access to impressive analytics.
Unlike Vimeo that can be used for business and personal clips alike, Wistia is a hosting platform designed for business and business only. Wistia allows you to have full control over your video content. You can add social buttons or call to action sentences to it. You can also set up triggered campaign to gather viewers’ emails.
Sprout Video is another video hosting platform tailored for business only. This platform allows you to create a custom video player, playlists and offers a mobile playback support. And if privacy and safety are your priorities, then just make sure to enable the password protection option on the platform. Sprout Video also provides a variety of analytic data and the platform can show you the number of views and popularity of your content anytime.
Vidyard is a platform for all things video suitable for individuals and companies. One of its best features is real-time analytics and the possibility to channel the collected data into Hubspot, Eloqua, and Marketo records. Vidyard also helps viewers optimize their content with A/B testing, SEO tools, and custom attributes.
Viddler offers its users the ability to brand their website, to create playlists and limit access to videos by location. For detailed analytics integrate the platform with Google Analytics, comScore, and SiteCatalyst and get all the insights you need to make better decisions.
If you are looking to easily embed your video content to a variety of CMS platforms, then make sure to try Ooyala. The video hosting platform will adapt your video to perfectly fit a variety of CMSes like WordPress and Drupal. Ooyala makes video marketing easy by focusing on media logistics as well as rich video analytics with the 360-degree video.
Here’s an all-in-one integrated video hosting platform for every pharma marketer looking to stay ahead of the curve. The platform lets you share videos on webinars, medical conferences, and similar events. 23 video also lets you generate leads, optimize videos and your marketing workflow which will certainly bring more traffic to your website.
Kaltura provides a wide range of options for video marketing communication, monetization and sales rep training. The versatile tool also offers video platform and video cloud platform for a variety of industries. Healthcare and pharmaceutical industry included.
LimeLight network represents a perfect solution for every part of your video marketing workflow. This is an intuitive and easy to use browser-based management tool. Limelight Networks is all you need to manage, publish, measure, and monetize high-quality video content.
Brightcove offers a total of 15 player templates, available in six languages. The platform comes in with built-in sharing buttons that enable you to distribute your pharma marketing content over social media or embed medical videos into websites.
These 13 amazing video sharing platforms each have cool features that will drive engagement and conversation to your website. And get you the much-needed leads and visibility. I have my favorites and it’s up to you to try them out and find your own.
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