5 Ways Animated Videos Can Make Your Pharma Brand Invincible
The Internet is full of emails, blogs, ads, and videos overwhelming the digital space. It’s becoming hard to cut through the noise and make your pharma online campaign stand out in the crowd. Yes, getting the attention of HCPs has never been harder. But I always find a way to reach and engage physicians and […]
Animated Medical Videos as the Solution for All Your Pharma Marketing Problems
During a long working day, a pharma marketer is faced with quite a few problems. How to get people to open their email? How to reach patients and physicians? Or how to turn their online visitors into leads? If you have any of these problems keeping you up at night, you’ll be happy to know […]
4 Hacks for Perfect Pharma Marketing Videos
In recent years, pharma marketing has experienced a real digital revolution. The time when people got their health info from a face-to-face conversation is gone and an increasing number of patients and physicians are turning to the Internet for medical and health information. Over 72% of internet users search for health information online. And about […]
5 Ways to Generate Leads with Medical Videos
Whether you in marketing for 15 years or 15 minutes, you must have learned by now that video marketing is one of the hottest trends to follow. Medical videos are a powerful way of promoting your pharma brand. Researchers have shown that 87% of marketers use video in their marketing strategy. And 76 % of them […]
How to Explain Complex Medical Terminology With Video
It’s not always easy to get patients to understand medicine. Most of us didn’t go to medical school and yet all of us become patients at some point. Researchers have shown that 60% of surgical patients fail to fully understand their procedure. And 78% of people never fully understand their medical diagnoses either. These numbers […]
4 Easy Steps for Making an Original Medical Video Script Fast
There are times when you have to take the charge and upgrade your video marketing strategy ASAP. And the first thing you’ll have to do then is to make a killer medical video script fast. Every great healthcare marketing video starts with a great script. Before you add your trademark animation and your fancy voice-overs […]
11 Online Video Hosting Platforms for Pharma Marketers
Video is one of the hottest new trends in pharma online marketing with a propensity to grow. Researchers predict that video content will account for 69% of all consumer Internet traffic by the end of 2017. So if you want to get those leads for your pharma brand better make sure to develop a kick-ass […]
Why Video is the Perfect Medium for Pharma to Convey its Message
Many marketers are enjoying the benefits of video marketing for years. But pharma seems reluctant to fully explore its potential. Video has a great way of explaining concepts that are either complicated or abstract to patients. This makes them a great tool for patient education. But videos are also a great way of reaching physicians and presenting […]
How to Use Medical Explainer Videos to Reach HCPs
Are you a pharma marketer? Most importantly, do you bump into too many closed doors these days? I can assure you that you’re not alone. No, it’s not your imagination! Physicians are truly becoming increasingly unwilling to get in contact with sales reps. Studies have shown that the percentage of prescribers who are easily accessible to […]
4 Tips For Digital Pharma Video Optimization
In the digital world, we all live in today, creating engaging marketing content is imperative for the success of any marketing campaign. But even the greatest content means nothing if no one can find it in the great information jungle we call the Internet. And with over 300 hours of videos uploaded to YouTube every […]